I’m a product designer and art director from Ivano-Frankivsk. I co-own Hotburo, a design studio, and lead product design in Web3.
I started in journalism and marketing, and moved into design in 2015. That background stayed with me: I care less about how a screen looks in a Dribbble shot and more about whether it works for the business and makes sense to the person using it.
Over nine years I’ve designed for fintech, Web3, healthtech, B2B and digital services, end to end: research, flows and wireframes, interface, motion and handoff. At De.Fi I led the design team behind Shield, Scanner and the gamification layer; at Hotburo I run art direction for brand and web projects.
I sat on the Awwwards Young Jury for five years, teach design at D3.Education and run Ridne, a Telegram channel for designers. I hold a master’s in graphic design from the Ukrainian Catholic University.